We’re breaking down one of the most overlooked Amazon ranking signals – and sharing a $100 DoorDash or Uber Eats gift card for learning how to use it.

Watching your Amazon rankings fluctuate can be very frustrating. Why do some products stick to page one while others slip and disappear?

The answer IS NOT to increase your ad spend!

The reality is that Amazon’s algorithm has evolved. They are increasingly rewarding external demand signals over internal ad spend.

Why External Traffic Improves Amazon Search Rank

When shoppers choose your product before entering Amazon, it sends a powerful signal. That kind of demand is difficult to fake and expensive to replicate with ads alone.

When creators drive shoppers directly to your listings, Amazon sees:

• Intent-driven discovery

• Cleaner demand signals tied to specific ASINs

• Faster ranking movement for priority keywords

• Stronger lift for new or stagnant ASINs

This is especially impactful during new product launches and in competitive categories where PPC alone struggles to improve rankings.

Turning External Traffic Into a Ranking Advantage

The challenge is not understanding the theory; it’s executing it consistently.

Most sellers struggle to:

1. Find creators who actually convert

2. Track which conversions impact rank and revenue

3. Scale without adding operational overhead

4. Identify how BSR changes over time from external traffic sources

Levanta helps Amazon sellers activate creator-led external traffic in a way that Amazon rewards. Sellers can see exactly which partners drive demand, which products benefit most, and how external traffic contributes to their BSR in real-time. 

If improving keyword position, organic reach, and long-term discoverability is a priority this year, creator-led external traffic should be part of your growth strategy.